Timing is Everything: When to Promote Sports & Golf Awards to Maximise Sales
- Sam Lowes
- Apr 16
- 2 min read
Help Your Customers Celebrate, Strategically
In the fast-paced world of sports, timing your promotions right can make all the difference. Whether you're working with grassroots clubs, schools, or corporate golf events, knowing what to push and when ensures you're ready for demand — before it peaks. Here's your month-by-month guide to award sales success.
Your Month-by-Month Awards Sales Planner
🟦 January – Set the Tone for the Year
🎯 What to promote: New Year campaigns, pre-season planning, multi-sport bundles 🕐 When to start: Early January Tip: Offer “New Year, New Goals” packs for teams planning their award calendar in advance.
🟩 February – Rugby Fever & Spring Planning
🎯 What to promote: Rugby awards, acrylic trophies for sports days 🕐 When to start: Late January Tip: Tap into Six Nations fever and pitch early school/spring term awards.
🟧 March – Football & Mother’s Day Crossover
🎯 What to promote: Football trophies, coach appreciation gifts, glass keepsakes 🕐 When to start: Mid February Tip: Bundle crystal gifts with awards for parent/coaching volunteers.
🟨 April – Golf Season Begins
🎯 What to promote: Golf day awards, whisky tumbler sets, luxury packaging 🕐 When to start: Mid March Tip: Offer full event packages — trophy + gift + engraved glassware.
🟥 May – Summer Season Kick-Off
🎯 What to promote: School & club awards, custom medals, eco-friendly trophies 🕐 When to start: Early April Tip: Position as end-of-season prep for junior football, cricket, and athletics.
🟪 June – It’s Trophy Time
🎯 What to promote: Football end-of-season, MVP awards, limited edition designs 🕐 When to start: Early May Tip: Showcase premium options with fast turnaround for last-minute organisers.
🟫 July – Summer Events & Tennis Themes
🎯 What to promote: Wimbledon-style awards, leisure/summer sport medals 🕐 When to start: Mid June Tip: Add fun lifestyle gifts (glassware, flasks) as event upsells.
⚪ August – Quiet But Crucial
🎯 What to promote: Pre-season bundles, school sports packs, golf tournaments 🕐 When to start: Late July Tip: Promote package deals for clubs and schools restocking for the year.
🔵 September – Schools & Universities Return
🎯 What to promote: Academic sports, team spirit trophies, welcome packs 🕐 When to start: Mid August Tip: Highlight low-MOQ products for smaller or newer teams.
🔴 October – End-of-Season Wrap Ups
🎯 What to promote: Halloween themes, coach gifts, presentation plaques 🕐 When to start: Early September Tip: Suggest crystal gifts engraved with team messages.
⚫ November – Christmas Campaigns & Early Planning
🎯 What to promote: Christmas gifts, custom glassware, earlybird 2026 offers 🕐 When to start: Late October Tip: Push order deadlines with urgency-focused social posts.
🟠 December – Sparkle & Celebrate
🎯 What to promote: Premium awards, crystal paperweights, end-of-year trophies 🕐 When to start: Early November Tip: Position as “last chance” gifting — especially for corporate buyers.
Final Tip: Use Our Sports Media Centre
Need help with content, images or campaign ideas? Everything you need is waiting in the Sports Media Centre — with promo templates, insights and ready-made product packs to help you succeed.
👉 [Explore the Sports Media Centre now »]
